jenkin and democratizing the telly

1. - Convergence is a paradigm or attitude shift. From medium specific to multiple channels, towards interdependence and multiple access points, and a complex relationship between organisation and bottom-down movements
2. Media industries are embracing convergence in some cases, because it benefits them in terms of economic reasons. Convergence creates multiple ways to sell content to consumers
3. - Early adopters are outpacing technological developments. They are prone to tinker, change, adapt and mod new technologies to better push it towards a more Linux-environment.
4. Television industry is faced with an environment when consumers – from the highly valued 18-27 demographics – are born within a world of cable tv, the internet, where they don’t need to live with unattractive content and take a more active role to their media choices. They shift from tv to more interactive participatory media channels.
5. For example, I don’t watch tv any longer. I stream, I download, I watch what I want when I want to. I wiki shows and movies afterwards, and read fan fiction about it.
6. Consumption is more a networked practice than individualised.
7. The 1990s: existing thought were that digital media would liberate us from tyranny of mass media. Instead, what has happen is not individualise content but more participation and collective intelligence.
8. But we’re still figuring out how this new relationship between the mass media and us as consumers and networked producers work. We still have to figure out how to make use of this power more effectively, and it’s not a guarantee that we can act more responsibly than governments and businesses.
9. Fan culture has become a way to see into the future. From the fringe of the media industry, fan culture has become a way to look into the structure of how communities are form within new media, as well as rethinking ideas on citizenship and collaboration.
10. Jenkin’s admits that it is not inevitable that new media will democratise our media consumption. The tension of both our fascination and frustration with our current media content is what gives rise to want to change the way media is produced.
11. He argues that we should fight against copyright regime, against censorship and moral panic, publise the best practices of online community and expand access to groups of people that are being left behind.
12. Greater bargaining power in consumption communities. Sequential Tarts, a group formed online to showcase female consumers of comics, and how females are portrayed in the comics.
13. Instead of just voting with our pocketbooks, the new model si that we change the very nature of the marketplace, and pressure companies to change their products, and ways of relating to consumers.
14. For example, niche content can survive using the Web to appeal to a market which actively seeks out content of interest, and recommend them to their friends. They can even cut the middle man – such as studios and networks – by selling directly to the consumers via the Internet.
15. And don’t necessarily assume that people would be selfish and not moral in their media choices. Wikipedia lets people govern the content on its site, and more people take the responsibility of participants seriously, making sure the correct info is written.
16. It’s a moral economy of information, a sense of mutual obligation and shared expectation. Sharing (or shareware) as opposed to legal copyright.
17. The role of broadcast media is important to. Grassroots media diversifies while broadcast media amplifies. Without either, there’s no chance of gaining larger group in terms of participatory culture.
18. The usual distinctions remain. Race, class, language. Makes some grps more confidence in engaging with new tech, and be more comfortable expressing their views in public about culture.